AI Legislative And Regulatory Efforts Pick Up Steam: What We're Watching

AI capabilities are growing by the day, and with them, so are increasing government efforts to put in place guardrails, principles, and rules to govern the AI space. In May alone, Utah's Artificial Intelligence Policy Act became the first state-level AI law to take effect, Colorado and Minnesota enacted new laws addressing AI, and the European Union passed historic comprehensive AI regulations. Meanwhile, the FTC continues to issue AI-related guidance materials that emphasize the importance of transparency in human-AI interactions, especially those involving native advertising (prior guidance here and here). As we continue to monitor the flurry of activity underway, we outline below new laws and important bills, standards, and initiatives to monitor.