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VIDEO · 21 NOVEMBER 2024

AI In E-Commerce: Creating An IP Shop Of Horrors? (Video)

Gamma Law
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Artificial intelligence has revolutionized the e-commerce business model and digital trade landscape. AI systems' ability to analyze vast amounts of data, predict consumer behavior...

United StatesTechnology
David B. Hoppe
David B. Hoppe

Artificial intelligence has revolutionized the e-commerce business model and digital trade landscape. AI systems' ability to analyze vast amounts of data, predict consumer behavior, and automate processes enables businesses to offer personalized shopping experiences, efficient customer service, and streamlined operations, contributing to the sector's exponential growth.

AI systems generate new content, invent products, streamline business processes, and blur the lines between products and services; they also create doubt about who owns their output and how they should be protected under IP laws. Data collection and transfer lies at the heart of every digital trade process, and each brings new legal issues:

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