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ARTICLE · 21 NOVEMBER 2019

The Surprising Business Lesson I Learned From Salmon Conservationists

I believe a stronghold strategy is something every leader ought to incorporate into their vision for their company's future.

United StatesStrategy

I believe a stronghold strategy is something every leader ought to incorporate into their vision for their company's future.

"Stronghold: One Man's Quest to Save the World's Wild Salmon" is the biography of Guido Rahr, one of the world's greatest fly fishermen and conservationists. Rahr is a friend of mine and the Chairman and CEO of The Wild Salmon Center, a nonprofit on whose board I sit. 

He also has the makings of a management genius, though I doubt he would ever think of himself that way. Because what's true for Pacific salmon populations is also true for both growing and established companies.

Rahr first honed his insights about strongholds in his college thesis at Yale, after discovering the work of one of America's pioneering 19th century fish conservationists. Even in the late 1800s, the Atlantic salmon rivers of the eastern seaboard were largely too polluted and industrialized to support the native species. So rather than fix what was already broken,

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