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ARTICLE · 08 APRIL 2013

Reflections On Eliyahu Goldratt's "The Goal"

This blog entry summarizes and provides comments on the book The Goal, by Eliyahu Goldratt.

United StatesStrategy

This blog entry summarizes and provides comments on the book  The Goal, by Eliyahu Goldratt.  The Goal tells the story of Alex, a fictitious manufacturing plant president.  Alex is on the verge of losing his job for having an unproductive plant.  Alex is constantly reacting to emergencies, he has a large backlog of customer orders, long lead times and significant amounts of work-in-process inventory.  Alex's old friend, Jonah - a former physics teacher turned process consultant - asks Alex a series of probing questions that lead him to an epiphany which helps turn the plant around.

Alex wants to improve his plant's productivity.  Jonah responds by posing a question to Alex: What is his manufacturing plant's goal?  After determining that productivity in the abstract is not the goal and sifting through a series of cost accounting metrics, Alex finally realizes that the goal of his plant and the overall company is simple: to make money.  Jonah posits that each and every

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