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ARTICLE · 11 NOVEMBER 2013

Marketing Your Personal Brand: Ethical Principles At Work

Hunton Andrews Kurth LLP
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Whether you are in-house counsel or a business executive, your effectiveness as a professional depends in part on your ability to influence others.

United StatesStrategy
Elizabeth Campbell
Elizabeth Campbell
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Introduction

Whether you are in-house counsel or a business executive, your effectiveness as a professional depends in part on your ability to influence others. One way to enhance effectiveness is to brand yourself as a strong and competent leader through conscious direction, training and relationships. A personal brand reaches external audiences as well as internal stakeholders — and should not be left to others to define.

NOTE: This document does not constitute legal advice.

Top 10 Considerations for Developing and Marketing Your "Brand"

1. Be authentic. Do not try to create an image of someone who is not at all like you. If you are not a sports enthusiast, do not try to talk like a "quarterback."

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