Diverse Design – Enabling Innovation And Profitability While Creating An Inclusive World

Around the world, companies are leaving money on the table. Lack of diversity and inclusion in "The Room Where It Happens," whether the "IT" is a board-room, an innovation team, or a design team, repeatedly has been shown to affect the bottom line. In the realm of innovation alone, experts have estimated that "the size of the economy could be roughly 3 to 4 percent higher if women and underrepresented minorities were included in the innovative process from beginning to end."¹ This goes beyond merely showing diversity and rather requires inclusion and input at all levels and areas of the innovation process. A further benefit may be that diverse teams encourage design and innovation that is likely more inclusive of a greater portion of the population.