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ARTICLE · 05 MARCH 2019

Automotive Industry Insights – Winter 2019

The automotive industry slowed in the second half of 2018 as global sales, earnings and stock prices stalled due primarily to economic uncertainty and declining consumer confidence globally after a strong opening half to the year.

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The automotive industry slowed in the second half of 2018 as global sales, earnings and stock prices stalled due primarily to economic uncertainty and declining consumer confidence globally after a strong opening half to the year. The automotive industry continues to evolve as electrification gains a stronger foothold globally and autonomous vehicle development remains a focus. Late in the year, North American automakers implemented drastic restructuring plans to eliminate less profitable sedans from their lineups and focus on larger vehicles.

Global light vehicle sales declined 0.5% in 2018 relative to 2017 driven by the unexpected decline in China. In the U.S., light vehicle sales grew 0.6% in 2018 to 17.3 million units.1 In December 2018, U.S. light vehicle sales reached 17.51 million units at a seasonally adjusted annual rate (SAAR), in line with recent historical periods.2

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