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ARTICLE · 06 JULY 2022

2H22 Forecast? Buckle Up And Brace For Impact

As the summer "leisure" season takes hold, it's hard not to feel the holiday Grinch breathing negativity down our necks.

United StatesStrategy

As the summer "leisure" season takes hold, it's hard not to feel the holiday Grinch breathing negativity down our necks. Aside from all that is said and surveyed, business outlook confidence levels from consumers to corporate leaders have been taking a beating. Nothing like $5 per gallon for gas to get you pumped for the trip to the grocer. As the  Federal Reserve's CFO Survey  says, no revenue growth and big jumps in cost are not healthy for anybody's EBITDA waistline.

"At the median, CFOs expected unit costs to grow 10.2% in 2022, up from 8.3% last quarter. They also forecast no growth in inflation-adjusted revenue, compared with 3% real revenue growth in the first quarter. In the meantime, CFOs projected a 9.3% jump in prices in 2022, accompanied by an 8.4% jump in wage costs." ( CFO.com)

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