In the western part of the state, options span from flower and
produce farms to livestock and hemp growers. Farmers often
look to agritourism as a way to diversify their revenue streams and
increase awareness of their brand or products by inviting guests to
tour or observe farming operations. Farm visitors, however,
sometimes underestimate the risks inherent with entering a farm
environment, and thus may fail to appreciate the risks that exist
on such tours. In addition to properly supervising visitors,
farmers can and should take additional steps to protect their
business and investment from a possible claim should an agritourist
becomes injured while visiting the farm.
North Carolina, by statute, limits the liability of agritourism
businesses, but only if the business posts the requisite warning
using a sufficiently large font in a conspicuous location.
The limitation of liability protects any agritourism professional
from claims of liability for injuries or