What's On Our Clients' Minds In Privacy?

Earlier this year, the results of an investigative report on the use of Social Media Ad Tracking Software was released. The software, often called a pixel, is prevalent across many healthcare systems and is causing significant privacy concerns and in many cases litigation. This pixel – a scant few lines of computer code on a webpage – designed to allow entities that advertise on social media sites to track clicks to see if the targeted ads were reaching and resonating with the target audience.

These social media pixels send (or potentially are sending) significantly more information to their respective platforms than expected. While the use across the healthcare environment is varied, different reports have shown that perhaps 40% of the U.S. News top hospitals across the country were utilizing a pixel in some way on their hospital websites. In some cases, when patients clicked links to request an appointment with a provider, these pixels were sending the patient