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ARTICLE · 16 MAY 2023

Washington Is First State To Pass Consumer Health Data Privacy Law

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With states passing comprehensive consumer privacy laws left and right, Washington is the first state to pass an aggressive privacy law focusing on consumer health data.

United StatesPrivacy
Gary Kibel
Gary Kibel
Jeremy Merkel
Jeremy Merkel
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The Bottom Line

  • With states passing comprehensive consumer privacy laws left and right, Washington is the first state to pass an aggressive privacy law focusing on consumer health data.
  • With consent requirements to process health data and a private right of action, the Act is not one to be overlooked and will likely change the way marketers use and leverage health data for advertising purposes.
  • The parade of new privacy laws will continue, as Indiana, Montana and Tennessee are poised to pass their own.

Washington is the first state to enact a comprehensive consumer privacy law focused on health data. House Bill 1155, also known as the My Health My Data Act, was signed into law by Gov. Jay Inslee on April 27, 2023. The Act will take effect on March 31, 2024, with certain small businesses granted an extension until June 30, 2024, and will add significant compliance obligations to the patchwork of state data privacy laws.

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