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ARTICLE · 14 MAY 2024

Utah Updates Consumer Privacy And Protection Acts With AI-Focused Provisions

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Effective May 1, 2024, companies must face new artificial intelligence (AI) disclosure requirements in Utah...

United StatesPrivacy
Ryan Dowell
Ryan Dowell
Michelle Reed
Michelle Reed
Natasha Kohne
Natasha Kohne
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Effective May 1, 2024, companies must face new artificial intelligence (AI) disclosure requirements in Utah. The Utah AI Policy Act (AI Act) amends the Utah Consumer Privacy Act (UCPA) and Utah Consumer Sales Practices Act (UCSPA) to address consumer-related AI.

Generated Data to Protect Privacy

The AI Act provides a specific exclusion for a special type of generated data—synthetic data—allowing companies to broadly use data that was not previously excluded from the definition of personal data under Utah's comprehensive privacy statute. Synthetic data is artificial data that is made by mathematically modeling real data to create new data. The new data preserves the statistical properties of the original data but does not contain the underlying details. As a result, synthetic data is a "step above de-identification" but otherwise shows "no significant difference" from the original data.1Synthetic data techniques provide the ability to not only recreate data, but

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