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ARTICLE · 14 SEPTEMBER 2022

US FTC Moves Forward On Privacy Rulemaking With Public Forum

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On September 8, 2022, the Federal Trade Commission (FTC) held a virtual public forum on the agency's release last month of an Advance Notice of Proposed Rulemaking (ANPR) to...

United StatesPrivacy
Christopher B. Leach
Christopher B. Leach
Arsen Kourinian
Arsen Kourinian
Dominique Shelton Leipzig
Dominique Shelton Leipzig
Jonathan H. Becker
Jonathan H. Becker
Howard W. Waltzman
Howard W. Waltzman
Michael Jaeger
Michael Jaeger
Joshua M. Cohen
Joshua M. Cohen
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On September 8, 2022, the Federal Trade Commission (FTC) held a virtual public forum on the agency's release last month of an Advance Notice of Proposed Rulemaking (ANPR) to regulate the protection of consumers' privacy and data security, which we covered in a prior Legal Update. In addition to allowing the public the opportunity to share feedback about the ANPR, the hearing also included remarks from FTC leaders as well as two panels with consumer advocacy groups and representatives from industry on the perceived harms stemming from what the FTC characterizes as "commercial surveillance" and whether new rules are needed to protect consumers.

Key topics raised by industry representatives and consumer advocates alike included data minimization and the prevention of secondary uses of data, particularly in the context of behavioral advertising. As discussed further below (see "What Can Companies Do?"), the FTC's focus on behavioral advertising and concerns about the

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This Mayer Brown article provides information and comments on legal issues and developments of interest. The foregoing is not a comprehensive treatment of the subject matter covered and is not intended to provide legal advice. Readers should seek specific legal advice before taking any action with respect to the matters discussed herein.

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