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ARTICLE · 25 SEPTEMBER 2025

The Golden State's Latest Guardrails For Consumer Privacy

Bass, Berry & Sims PLC
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On September 23, the California Privacy Protection Agency (CPPA) announced the final approval of a sweeping package of regulations (the Regulations) that will materially expand compliance obligations for businesses subject to the California Consumer Privacy Act (CCPA).

United StatesPrivacy
Wesley McCulloch
Wesley McCulloch
Roy Wyman
Roy Wyman

Navigating the CPPA's New Regulations on Automated Decision-Making, Risk Assessments, and Cybersecurity Audits

On September 23, the California Privacy Protection Agency (CPPA) announced the final approval of a sweeping package of regulations (the Regulations) that will materially expand compliance obligations for businesses subject to the California Consumer Privacy Act (CCPA). The Regulations span three primary areas–automated decision-making technology, privacy risk assessments, and cybersecurity audits, and also include an array of updates relating to previously promulgated regulations. The Regulations will go into effect January 1, 2026, although some requirements will phase in over several years. Organizations should begin assessing how their existing data-handling practices, vendor contracts, governance frameworks, and public-facing disclosures will need to evolve.

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