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ARTICLE · 10 NOVEMBER 2023

Snap Receives Preliminary Enforcement Notice Related To Privacy Risks Posed By AI Chatbot

Taft, Stettinius & Hollister LLP
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On October 6, 2023, Snap Inc. and Snap Group Ltd. (collectively, "Snap") received a preliminary enforcement notice from the U.K. Information Commissioner's Office...

United StatesPrivacy
Cory Brennan
Cory Brennan
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On October 6, 2023, Snap Inc. and Snap Group Ltd. (collectively, "Snap") received a preliminary enforcement notice from the U.K. Information Commissioner's Office (ICO) due to a potential failure to properly assess the privacy risks posed by its generative AI chatbot, My AI.

What is My AI?

The My AI chatbot feature is powered by OpenAI's popular GPT technology which allows the feature to generate humanlike text based on learned behaviors and past conversations. Essentially, the My AI feature is intended to offer recommendations, answer questions, and even converse with users of the Snapchat messaging feature. Snapchat Support describes the chatbot as having the following capabilities, "In a chat conversation, My AI can answer a burning trivia question, offer advice on the perfect gift for your BFF's birthday, help plan a hiking trip for a long weekend, or suggest what to make for dinner." 1

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