Skol, Vikings: Minnesota Enhances Consumer Data Protections

On May 24, Minnesota Governor Tim Walz approved the Minnesota Consumer Data Privacy Act (MCDPA), making Minnesota the nineteenth state to pass comprehensive consumer data privacy legislation.

The MCDPA largely matches data privacy protections enacted in other states, particularly those in Colorado, Connecticut, and Virginia. The MCDPA contains several unique provisions, however, including a novel definition of specific geolocation data, a right to question the results of profiling decisions that produce significant effects, and a requirement to maintain a data inventory. These distinctive provisions will necessitate additional compliance steps even for those already complying with other consumer data privacy laws.