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ARTICLE · 13 FEBRUARY 2026

One Minute Matters [Video]: Could Your Website's Privacy Tools Trigger A Class Action? (With Jennifer Dickey)

🔎 As we round off Data Privacy Week, one of the biggest risks companies are facing is not external. It is sitting on their own websites.

United StatesPrivacy

🔎 As we round off Data Privacy Week, one of the biggest risks companies are facing is not external. It is sitting on their own websites.

The Dykema privacy team sees this risk show up daily in the form of demand letters and lawsuits tied to website technologies. We also recently covered these same issues on a Dykema panel on web tracking technologies.

Tracking pixels, chat functions, and session replay tools are driving a surge in demand letters and class action litigation under state wiretapping and privacy laws. Companies are being accused of intercepting user communications without proper consent.

Here are some of the major risks, and what organizations need to do to protect themselves.

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