New York Finalizes Rules For The SAFE For Kids Act

New York Attorney General Letitia James has released final rules for the Stop Addictive Feeds Exploitation (SAFE) for Kids Act. The law was signed in 2024, but the effective date was triggered by the release of these rules. Now that these rules have been released, the law will go into effect on January 25, 2027.

A platform is in scope when it is an “Addictive Online Platform.” Meaning, one that during any one six-month period in the previous calendar year had monthly active users who spent 20% or more of their time using the platform’s addictive feeds. If the platform meets that 20% time threshold, the law will apply if the platform has at least five million monthly active users, at least 20,000 monthly active users who are minors, or if minors are the platform’s primary users.