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ARTICLE · 24 MAY 2023

Iowa Data Protection Act: What Businesses Need To Know

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On March 29, 2023, Iowa Gov. Kim Reynolds signed into law Senate File 262, the Iowa Act Relating to Consumer Data Protection (ICDPA). Taking effect nearly two years from now on January 1, 2025...

United StatesPrivacy
Natasha Kohne
Natasha Kohne
Michelle Reed
Michelle Reed
Molly Whitman
Molly Whitman
Joseph Hold
Joseph Hold
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On March 29, 2023, Iowa Gov. Kim Reynolds signed into law Senate File 262, the Iowa Act Relating to Consumer Data Protection (ICDPA). Taking effect nearly two years from now on January 1, 2025, the ICDPA makes Iowa the sixth state to enact a comprehensive data privacy law. In many ways, the new law parallels the  Utah Consumer Privacy Act (UCPA) and the Virginia Consumer Data Protection Act (VCDPA), which are generally considered more business-friendly and less restrictive than the  Colorado Privacy Act (CPA), the  Connecticut Data Privacy Act (CTDPA) and the California Consumer Privacy Act (CCPA) (as amended by the California Privacy Rights Act (CPRA)). 

Key Provisions

  • Consumer Opt Out for Sale of Data – consumers have a right to opt out of processing for the sale of personal data or for use in targeted advertisements, much like under the VCDPA and CPA.

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