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ARTICLE · 31 JANUARY 2025

FTC Finalizes Changes To The Children's Online Privacy Protection Rule

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On January 16, 2025, the Federal Trade Commission (FTC) announced that it has finalized amendments to the Children's Online Privacy Protection Rule (the COPPA Rule). Any organization that collects, uses.

United StatesPrivacy

On January 16, 2025, the Federal Trade Commission (FTC) announced that it has finalized amendments to the Children's Online Privacy Protection Rule (the COPPA Rule). Any organization that collects, uses, or shares the personal information of children under the age of 13 should take note of the FTC's recent amendments, which establish new requirements regarding the safeguarding of children's personal information.

Specifically, digital platforms, app developers, ad tech, and digital service providers of all kinds should ensure that they are up to speed on key elements of the amended COPPA Rule, such as:

  • Opt-in Consent for Targeted Advertising and Third-Party Disclosures: Operators of websites and online services subject to COPPA must obtain separate, verifiable parental consent before sharing children's personal information with third parties for targeted advertising or other purposes.

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