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ARTICLE · 12 MAY 2022

From CCPA To CPRA: What Are The Key Takeaways?

Ankura Consulting Group LLC
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The first major consumer-focused privacy regulation in the U.S., the California Consumer Privacy Act (CCPA), came into effect on January 1st, 2020, which seems...

United StatesPrivacy
Elana Egri-Thomas
Elana Egri-Thomas
Colleen M. Yushchak
Colleen M. Yushchak

The first major consumer-focused privacy regulation in the U.S., the California Consumer Privacy Act (CCPA), came into effect on January 1st, 2020, which seems like a lifetime ago. Now it's April 2022, and there are several more privacy regulations about to go into effect, all of which have acronyms that include a different assortment of "C", "P", and "A" (just to be confusing). The California Privacy Rights Act (CPRA), also known as CCPA 2.0, is one of these privacy regulations. The CPRA, which goes into effect on January 1st, 2023, is similar to the CCPA but there are some key differences.

What does compliance with CPRA mean for companies that have built privacy programs to comply with CCPA? 

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