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ARTICLE · 10 AUGUST 2026

DROP Is Now Live: What You Need To Know

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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On August 1, 2026, the California Privacy Protection Agency's Delete Request and Opt-Out Platform (DROP) went live. Created under the Delete Act, DROP gives California consumers a single mechanism to direct every registered data broker in the state to delete their personal information through a single request.

United StatesPrivacy

On August 1, 2026, the California Privacy Protection Agency's Delete Request and Opt-Out Platform (DROP) went live. Created under the Delete Act, DROP gives California consumers a single mechanism to direct every registered data broker in the state to delete their personal information through a single request.

For data brokers, compliance obligations now extend beyond registration. Data Brokers must access the platform, compare consumer requests against their records, and within 45 days either delete the matching personal information, opt the consumer out, or determine that no matching record exists. Brokers must then continue checking DROP at least once every 45 days on an ongoing basis.

Where CalPrivacy Has Focused Enforcement So Far

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