Insurers should be prepared to address policyholder demands for
coverage in response to CCPA claims.
On January 1, 2020, the California Consumer Privacy Act of 2018
(CCPA) will take effect, intended to guarantee Californians the
right to know what personal information is being collected from
them, whether such information is sold or disclosed and to whom,
and the right to access their own personal information.
Personal information under the CCPA means "information that
identifies, relates to, describes, is capable of being associated
with, or could reasonably be linked, directly or indirectly, with a
particular consumer or household." Personal information, as
defined in the Act, includes but is broader than personally
identifiable information.
