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ARTICLE · 18 MARCH 2025

California Attorney General Announces Enforcement Sweep On Location Data Collection

Lowenstein Sandler LLP
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On March 10, 2025, the Office of the Attorney General of California (CAAG) announced an enforcement sweep of the California Consumer Privacy Act (CCPA) focused on the location data industry.

United StatesPrivacy
Amy Mushahwar
Amy Mushahwar
Kathleen A. McGee
Kathleen A. McGee
Chloe Rippe
Chloe Rippe

On March 10, 2025, the Office of the Attorney General of California (CAAG) announced an enforcement sweep of the California Consumer Privacy Act (CCPA) focused on the location data industry. Attorney General Rob Bonta stated that this sweep is intended to bolster the privacy rights of California residents in light of recent federal actions targeting undocumented immigrants, abortion, and gender-affirming healthcare.

Background

The CCPA imposes numerous requirements on businesses that collect personal information, including the requirements to notify consumers of the types of personal information collected, the purpose of such collection, and whether that information is sold or shared.

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