Why End-User License Agreements For Mobile Apps Are Essential

Any business or other entity that operates/offers a mobile application, or "app," should ensure that there is an End-User License Agreement ("EULA") in place that will govern the relationship between end-users and the subject mobile app operator in connection with that app, its various uses and associated product and service offerings.

End-User License Agreements are essential to, among other things, establish the ownership rights of the mobile app operator in and to the applicable mobile app technology and intellectual property, content and offerings featured by and through the mobile app. In addition, such agreements can be used to effectively limit the liability of the mobile app operator in connection with the app and its content/offerings, memorialize payment terms (if any) and set forth terms for dispute resolution that are more beneficial to the app operator.