A few days ago, the BRAHMA beer brand launched an advertising
spot to promote its new product "BRAHMA LIME". The
commercial was removed from the air almost immediately due to the
negative response it received, especially in social media.
The commercial begins with a voiceover that says "BEER. WE
ALL LIKE IT. BUT IT TASTES BITTER TO YOU, AND YOU FEEL LEFT
OUTSIDE, DRINKING COLORFUL COCKTAILS". Meanwhile, a woman is
shown in a swimsuit sipping a fruit drink through a straw, while
looking sideways and suspiciously at a group of young people who
seem amused, enjoying their cans of Brahma beer. The voiceover
continues "DO NOT DESPAIR. THIS SUMMER BRINGS YOU BRAHMA LIME.
IT'S BRAHMA WITH A TOUCH OF LIME. LESS BITTER", while the
group of young people escort the woman to the sea, where a kind of
spiritual guide awaits her, and submerges her in the water
while forcing her to drink beer from the can emulating a kind of
"baptism". Meanwhile, the voiceover exclaims "BE
STRONG
