Today’s Hot Topic: Network Clearance Top Ten Tips

From time to time, I like to remind clients about the simple things they can do to help facilitate the network clearance process.

A few years ago, we published a list of helpful tips advertisers and agencies should keep in mind when clearing commercials with the networks.  Below is an updated version of the previous list adapted for today's standards:

1. Be sure to send supporting documents (e.g., claim substantiation, product labeling, date of national distribution, etc.) in one packet whenever possible.  The network editors prefer to review all supporting documents at once rather than in piecemeal.  This also helps expedite the clearance process.
2. Be sure to include scripts when clearing rough-cuts.  The editors need to see the copy when reviewing rough-cuts.