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ARTICLE · 18 JUNE 2020

The Devil Is In The Data: ANA Releases "Data Sources For Media: A Buyer's Guide"

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Media buying is a data-driven business these days, with data being used in all aspects of the media buying process.

United StatesMedia, Telecoms, IT, Entertainment

Media buying is a data-driven business these days, with data being used in all aspects of the media buying process -- everything from media planning, to programmatic media buying and ad personalization, to campaign measurement/attribution and accountability and insights.   

Because of the complexity of the current data ecosystem, the ANA Trust Consortium recently released a buyer's guide focused on advertisers' most typical data use case - the use of external (third-party) data for programmatic media buys.  The full report is available here.  It is intended to provide advertisers with greater visibility into the quality of the datasets they use for their media buys.  

Specifically, the guide is designed to help advertisers who are:

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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