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ARTICLE · 14 OCTOBER 2025

Texas Exempts Consent-Based Text Marketing From SB 140

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State argues opt-in text messages fall outside new registration and bond requirements...

United StatesMedia, Telecoms, IT, Entertainment
Megan New
Megan New
Sarah P. Harrell
Sarah P. Harrell
Emily Pearl
Emily Pearl
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State argues opt-in text messages fall outside new registration and bond requirements

Highlights

  • New law imposes complex registration and $10,000 bond on companies who want to text Texas consumers.
  • An exemption exists for companies to text current or former customers within two years.
  • State indicates that Texas will not punish businesses that text consumers who opt-in to texts.
  • New requirements may not be necessary if a business has well-documented opt-in procedures and only contacts individuals who have consented in writing to receiving marketing texts.

On Sept. 1, 2025, Texas Senate Bill 140 (SB 140) took effect, imposing significant requirements — including a complicated registration form and a $10,000 bond — on businesses using text messages to reach consumers in Texas.

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