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ARTICLE · 18 DECEMBER 2025

Stay ADvised: 2025, Issue 17

Davis Wright Tremaine LLP
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As of November 10, 2025, businesses operating in New York must disclose when they use algorithmic pricing, thanks to the Algorithmic Pricing Disclosure Act (the Act)...

United StatesMedia, Telecoms, IT, Entertainment
Davis Wright Tremaine LLP
Davis Wright Tremaine LLP

New York Now Requires Companies to Disclose Algorithmic Pricing

As of November 10, 2025, businesses operating in New York must disclose when they use algorithmic pricing, thanks to the Algorithmic Pricing Disclosure Act (the Act), codified as N.Y. Gen. Bus. Law § 349-a, enacted as part of New York's omnibus budget bill.

The first-of-its-kind law targets "personalized algorithmic pricing," which is dynamic pricing set by an algorithm that uses personal data associated with a specific consumer or device. If an entity does business in New York and sets the price of a good or service for a particular consumer using such personalized algorithmic pricing—and advertises, displays, or offers that price to the consumer—then the entity must include a clear and conspicuous disclosure with the price. The exact required disclosure is:

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