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ARTICLE · 26 NOVEMBER 1999

Site Blunders - What Not To Do

United StatesMedia, Telecoms, IT, Entertainment

There are lots of e-commerce websites that make common mistakes that could lead to trouble. Here is a list of some pitfalls you will want to avoid

1. Don’t build a purely passive site.

Users who find you on the web are looking for more than a phone book full-page ad. Let them interact with you (and, perhaps, each other).

2. Don’t build a site that is hard to navigate.

Can you get to a site index from every page on your site? Is it easy for visitors to find what they are looking for?

3. Don’t provide stale content.

Keep your site up to date.

4. Don’t require the unnecessary provision of private information.

Users become nervous if a site requires registration for access, especially if the registration form requires extensive personal information.

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