Global whiskey association suit is inspired in part by one
nerd's work
The Way We Were
Time was, excessive enthusiasm for Star Wars, Middle
Earth and other invented worlds was the demesne of the
stereotypical geek ‒ someone who learned Klingon, or dressed
oddly at conventions, or drank too much Mountain Dew in D&D
sessions.
Alcohol, on the other hand, was for the cool kids ‒ from
the jocks and cheerleaders standing around the high-school party
keg to their more evolved brethren ordering cocktails over business
lunches.
Then, everything changed. The movie version of The Lord of
the Rings became a mega franchise; science fiction, fantasy
and superhero sagas became something anyone could watch without
being shoved into a locker; jocks took up World of
Warcraft without hesitation; and 20 million people watched the
final episode of Game of Thrones.
