Davis+Gilbert Advertising partner Allison Fitzpatrick
(AF) sat down for a conversation with Dona Fraser
(DF), Senior Vice President, Privacy Initiatives at BBB
National Programs, and FTC veteran and current BBB National
Programs Children's Advertising Review Unit Vice President
Mamie Kresses (MK) to explore the major
developments in this area, from child influencers to global privacy
initiatives, and provide insights and practical tips for ensuring
child-directed websites, apps, connected toys and influencer
marketing campaigns stay in compliance with the law.
AF: The Children's Advertising Review Unit (CARU)
updated its self-regulatory guidelines for advertising to children
(CARU Guidelines). What changes were made to the CARU
Guidelines?