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ARTICLE · 15 JULY 2025

Rule Interrupted: "Click-To-Cancel" Is "Click-to-Gone"

Dickinson Wright PLLC
Dickinson Wright PLLC
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Dickinson Wright PLLC

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The Federal Trade Commission's (FTC) negative option rule, better known as the "Click-to-Cancel" rule, which was set to go into effect July 14, 2025...

United StatesMedia, Telecoms, IT, Entertainment

The Federal Trade Commission's (FTC) negative option rule, better known as the "Click-to-Cancel" rule, which was set to go into effect July 14, 2025, has been vacated in its entirely by the Eighth Circuit in Custom  Communications,  Inc.  v.  FTC, Case No. 24-3137 (8th Cir. July 8, 2025). The court held that the FTC flouted Section 22 of the FTC Act by skipping a preliminary regulatory analysis after learning the rule would impose more than $100 million in annual costs. Because the FTC's procedural misstep was prejudicial, the court applied 15 U.S.C. § 15a(e)(3) and APA § 706(2)(D) to "set aside the rule."

On June 27, 2025, just 11 days earlier, the Supreme Court sharply restricted federal district courts' ability to issue nationwide, i.e., universal, injunctions, holding that such relief "likely exceeds" the equitable powers conferred by the Judiciary Act of 1789. Trump v. Casa, Inc. (Case No. 24A885, June 27, 2025). That decision will not impact the Eighth

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