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ARTICLE · 13 JANUARY 2022

Revised CARU Guidelines: What You Need To Know

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Last summer, BBB National Programs' Children's Advertising Review Unit released its revised Self-Regulatory Guidelines for Children's Advertising (the "CARU Guidelines")

United StatesMedia, Telecoms, IT, Entertainment

Last summer, BBB National Programs' Children's Advertising Review Unit released its revised Self-Regulatory Guidelines for Children's Advertising (the "CARU Guidelines").  The new CARU Guidelines took effect on January 1, 2022.  Here's what you need to know.

1. What are the CARU Guidelines?

The CARU Guidelines set standards to ensure that advertising directed to kids (kidvertising, if you will) is not deceptive, unfair, or inappropriate for a young audience. CARU monitors kid-directed media to ensure compliance with the guidelines and makes referrals for enforcement, as necessary, to the FTC or state attorneys general.  So if you are directing any advertising to children, or if your ads are running in or near content for children, you should pay attention to the CARU Guidelines.

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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