Reminder: Quebec Sweepstakes Guidelines Exempt U.S.-Based Contests!

Businesses are turning to sweepstakes contests to generate new leads and retain existing customers. Over the years, such promotional efforts have proven to attract customers in virtually every industry. Companies that create these promotions for United States and Canada residents must be sure to follow applicable state, federal, and even "provincial" laws. Sweepstakes guidelines vary depending on the location of the participants, as well as the territory within which the promotion is sponsored. When confronted with various laws, including a foreign entity's regulations, it is extremely important that the sweepstakes sponsor gets it right, or else risk significant regulatory action. The best way to ensure such compliance is to work with an experienced sweepstakes attorney from the outset.