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ARTICLE · 06 OCTOBER 2015

Recent Changes To Facebook's Video Functionality May Have Significant Impact For Advertisers

Global Advertising Lawyers Alliance (GALA)
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First, as Facebook moves to overtake YouTube as the world's most popular video platform, it recently announced changes to its video functionality (see Facebook Video API), including that video publishers will now be able to restrict video viewership by age and gender.

United StatesMedia, Telecoms, IT, Entertainment
Hannah Taylor (Frankfurt Kurnit Klein & Setz)
Hannah Taylor (Frankfurt Kurnit Klein & Setz)
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First, as Facebook moves to overtake YouTube as the world's most popular video platform, it recently announced changes to its video functionality (see Facebook Video API), including that video publishers will now be able to restrict video viewership by age and gender. (Previously, audiences could only be restricted by location and language).

Facebook also now allows video publishers to share a video with a select group through the use of "secret" videos, which can only be accessed through a direct URL. Video publishers may also now embed a video on a third party website without posting it on Facebook.

Finally, Facebook also introduced the Video Library, a new centralized location on Facebook Pages for operators to store, access and edit videos. Video publishers can now post videos to the Videos Library without it showing up in their Timeline.

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