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ARTICLE · 26 MARCH 2025

Political Ads: New Guidance Emphasizes Transparency

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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BBB National Programs' Digital Advertising Accountability Program (DAAP) has announced the issuance of a new Compliance Guidance...

United StatesMedia, Telecoms, IT, Entertainment

BBB National Programs' Digital Advertising Accountability Program (DAAP) has announced the issuance of a new Compliance Guidance: How to Ensure Transparency in Political Advertising. As stated in its press release, the purpose of DAAP's new Guidance is to educate advertisers on the requirements for sponsorship transparency for online and mobile app political advertisements. The Guidance elaborates on the Digital Advertising Alliance (DAA)'s Application of the Self-Regulatory Principles of Transparency and Accountability to Political Advertising, which require "clear, meaningful, and prominent" notice of who is paying for certain digital political ads.

The Guidance covers "express advocacy," defined as a paid-for ad urging the election or defeat of a candidate for federal or statewide election. Such ads must clearly indicate that they are political and link to information about who paid for or sponsored the ad. The face of the ad itself must include "enhanced

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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