Recently, the National Women's Soccer League
("NWSL") extended their uniform, apparel and equipment
deal with Nike until the end of the 2022 season. The deal was set
to expire at the end of the 2019 season. Nike has been the
NWSL's official uniform, apparel and equipment provider since
the NWSL's inception in 2013. NWSL president said in a
statement, "Having Nike's continued support behind NWSL
and our athletes demonstrated our shared commitment to elevating
professional soccer in the United States." Following the end
of the 2019 Women's World Cup in France, the NWSL has seen a
major uptick in the public's interest. NWSL clubs' Chicago
Red Stars and Sky Blue FC have hosted record-breaking crowds. Other
companies looking to capitalize on the increased popularity,
including ESPN and Budweiser, have entered into recent deals with
the NWSL. ESPN has picked up the broadcasting rights for the
remainder of the 2019 season, and Budweiser has signed on to become
the NWSL's