Famed TV marketing company must adjust claims to provide
full fee disclosure
Blocks Harmful Rays!
“As Seen on TV” seems like one of those ready-made
slogans that are just floating around in the collective cultural
subconscious – used by many, invented by no one, perfectly
suited to the advertising environment. It’s such a common ad
tag that it must have been invented by many marketers spontaneously
and independently when television marketing came into its own and
began to dominate print.
But no – it has a specific inventor. Or at the very least,
one company claims to have invented it: Telebrands Corporation, a
direct response marketing company. Don’t remember them? Well,
if you’re of a certain age, the following hint will bring it
all flooding back: Ambervision sunglasses, their biggest success.
If you’re a millennial or younger, here’s the ad for
further historical study. Enjoy.
