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ARTICLE · 16 APRIL 2024

NAD Decision Addresses Expert Recommendations

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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Does Hyaluronic Acid Help to Fight Signs of Aging? At Ad Law Access, we are known just as much for the naturally youthful appearance of our writers...

United StatesMedia, Telecoms, IT, Entertainment
Gonzalo E. Mon
Gonzalo E. Mon

Does Hyaluronic Acid Help to Fight Signs of Aging? At Ad Law Access, we are known just as much for the naturally youthful appearance of our writers as we are known for the quality of our content, so we don't have any personal experience in this area. But this very question prompted a new NAD decision that involves a number of areas where we do have relevant experience.

Naked & Thriving, a family-owned skincare business, also runs The Bare Beauty Babes blog. One post on that blog started, much like this one does, with the question of whether hyaluronic acid can fight signs of aging. Unlike this post, though, that one included an answer to the question. In that post, a dermatologist claimed that she had "tested hundreds of hyaluronic acid serums" and found "5 that actually work." A Naked & Thriving product came in first.

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