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ARTICLE · 23 APRIL 2026

Institute For Responsible Influence Launches Creator Certification Program

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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The Institute for Responsible Influence has launched a voluntary certification program designed to train social media creators on FTC disclosure requirements and advertising compliance standards.

United StatesMedia, Telecoms, IT, Entertainment

This month, the Institute for Responsible Influence (IRI) (an initiative of the Center for Industry Self‑Regulation), announced the launch of its new “Responsible Influence Certification Program,” aimed at promoting transparency and accountability in influencer marketing. The program is framed as a voluntary, industry‑led effort to train creators on advertising disclosure standards and best practices in sponsored content.

What the Program Includes

According to IRI, the program consists of a 90 minute structured training course followed by an assessment. It includes multiple modules covering topics such as:

  • The FTC Endorsement Guides and disclosure requirements
  • What constitutes an endorsement

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