In A Policy Shift, Twitter Will Now Accept Cannabis Advertising

Yesterday, Twitter announced that it will now accept cannabis advertising on its platform. According to media reports, Twitter is first social media platform to do so.

In making the announcement, Twitter explained, "Twitter is the place where moments matter and where trends are born. It has been at the root of some of the most powerful grassroots movements, many of which have started with a single Tweet."

With the policy change, in certain states in the United States (and in Canada), Twitter will now will permit cannabis advertising in order to "create more opportunities for responsible cannabis marketing -- the largest step forward by any social media platform." Twitter explained that it is "allowing advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services."