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ARTICLE · 05 JANUARY 2017

FTC Settles With Ad Tech Company Over Deceptive Online Tracking Practices

BakerHostetler
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On December 20, 2016, the FTC announced that Turn Inc. agreed to settle charges that it misled consumers about its online tracking activities and failed to honor consumer opt-outs...

United StatesMedia, Telecoms, IT, Entertainment
Melinda McLellan
Melinda McLellan
Robyn Feldstein
Robyn Feldstein
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On December 20, 2016, the Federal Trade Commission (FTC) announced that Turn Inc. agreed to settle charges that it misled consumers about its online tracking activities and failed to honor consumer opt-outs as described in its privacy policy.

Background

Turn is a digital advertising company that facilitates targeted marketing by commercial brands and ad agencies through the use of various tracking mechanisms such as cookies, web beacons and device identifiers that help direct ads to consumers online and through mobile apps.

Once such device identifier, Verizon's UIDH, was the subject of an FCC action in March 2016 concerning the fact that its persistence made it possible to track opted-out consumers by regenerating cookies (sometimes referred to as "zombie cookies" or "supercookies") on the consumers' devices.

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