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ARTICLE · 03 AUGUST 2017

FTC Seeks Comment On Federal Email Law

Klein Moynihan Turco LLP
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The willingness of the FTC to revisit the law's impact on legitimate email marketers is certainly welcome news to those operating in the space.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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The Federal Trade Commission ("FTC") recently announced a reform initiative aimed at eliciting comments from the general public on a host of federal regulations, including the landmark federal email law, Controlling the Assault of Non-Solicited Pornography and Marketing Act ("CAN-SPAM").

What is the FTC seeking to accomplish with the initiative? 

As part of the initiative, the FTC is seeking input from consumers on whether CAN-SPAM has been beneficial to consumers and whether it should be modified.  Additionally, the FTC has also requested comment from industry representatives concerning the email law's compliance costs and whether CAN-SPAM should be amended to reflect economic and/or technological changes that have occurred in the nearly 15 years since its passage.

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