On June 10, 2011, the Federal Trade Commission staff announced
that the comment deadline was extended for 30 days until August 10,
2011.
Digital advertising and marketing is constantly evolving.
"Eleven years ago, mobile marketing was just a vision, there
was not an "App" economy, the use of "pop-up
blockers" was not widespread, and online social networking was
nowhere as sophisticated or extensive as it is today."
The Federal Trade Commission ("FTC' or
"Commission") recently announced that it was updating its
Dot Com Disclosures: Information About Online Advertising
guidance document and would seek comments on proposed areas for
changes through July 11, 2011.
The primary focus of the document, which has not been revised since
it was first issued in 2000, informs advertisers that consumer
protection laws and the requirement to provide clear and
conspicuous disclosures applies to the online world in addition to
the offline world.
