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ARTICLE · 12 DECEMBER 2025

FTC's Latest Warning Letters Signal A Much Broader Enforcement Frontier On Pricing Transparency

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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ast week's Greystar settlement stood out as a significant action on hidden rental fees — but the FTC's next move makes clear that it wasn't an isolated event.

United StatesMedia, Telecoms, IT, Entertainment

Last week's Greystar settlement stood out as a significant action on hidden rental fees — but the FTC's next move makes clear that it wasn't an isolated event. The agency has now issued warning letters to 13 property-management software companies, cautioning that design features that inhibit transparent rental pricing could violate federal law. No violations were alleged, but the choice of target and timing speak volumes.

A sector the FTC has only recently begun to scrutinize

Until very recently, residential housing wasn't a meaningful FTC enforcement zone. Aside from the Invitation Homes case in September 2024, the agency had largely stayed out of the rental-housing advertising space for years.

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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