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ARTICLE · 08 NOVEMBER 2018

ERSP: No, Not Just Something Kermit Would Say

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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When I saw an interesting recent press release from The Electronic Retailing Self Regulatory Program ("ERSP") concerning its review of VitaminVape Vitamin B12 Vaporizer advertising (discussed in more detail below), it occurred to me that I haven't done any blogging about this important arm of the Advertising Self-Regulatory Council (ASRC).

United StatesMedia, Telecoms, IT, Entertainment

When I saw an interesting recent press release from The Electronic Retailing Self Regulatory Program ("ERSP") concerning its review of VitaminVape Vitamin B12 Vaporizer advertising (discussed in more detail below), it occurred to me that I haven't done any blogging about this important arm of the Advertising Self-Regulatory Council (ASRC).  ERSP is NAD's sibling. It addresses the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising, defined in ERSP's Procedures as "any commercial message, in any electronic medium of dissemination, in which consumers are asked to place an order or obtain additional information regarding a product or service by any means utilizing an electronic device, such as a toll-free telephone number, e-mail or online request, or interactive TV."  So, e-commerce sites as well as infomercials fall under ERSP's jurisdiction.

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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