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ARTICLE · 04 AUGUST 2000

DoubleClick and the Privacy Wars

Jones Day
Jones Day
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Jones Day

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Co-written by Jennifer Girard Gehrlein

As the average American has always feared, big brother is watching. And his name is DoubleClick. The "Privacy Wars" are officially declared.

The Internet is properly touted as a near-miracle tool for expanding the ability to communicate and gain access to information for everyone — but as usual, there is a flip side. It is also a uniquely capable tool for gathering and distributing information about everyone who uses it, and that capacity is the driving force behind the Privacy Wars.

DoubleClick and Cookies

Much of life's good and bad fortune seems to be the result of being in the right place at either the right or wrong time. Amazingly, DoubleClick has done both. It was one of the first companies to see the potential of Internet advertising, and today it provides the advertising on Web sites that are members of its "DoubleClick Network," which consists of some of the most highly trafficked Web sites on the Internet. The result of being

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