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ARTICLE · 03 MAY 2019

Crashing The Board

Withers LLP
Withers LLP
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Withers LLP

Withers LLP

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On March 21st, Papa John's International, Inc. announced that it was appointing NBA legend Shaquille O'Neal to its board of directors. Papa John's also announced that O'Neal

United StatesMedia, Telecoms, IT, Entertainment

On March 21st, Papa John's International, Inc. announced that it was appointing NBA legend Shaquille O'Neal to its board of directors. Papa John's also announced that O'Neal would invest in nine Papa John's restaurants in the Atlanta-area and enter into a three-year endorsement agreement with the company. Before the announcement, Papa John's had experienced slowing sales and was recovering from a public relations crisis, resulting from actions by its founder and former chairman of the board. To rebound, Papa John's is partnering with O'Neal, a successful brand ambassador with substantial business experience in the franchise-restaurant industry, and the first African American to join the Papa John's board.

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